“We want to lead the league in insights per minute,” Digital Book World conference chair Mike Shatzkin said at the show’s opening Tuesday morning, and James McQuivey of Forrester Research helped to further that goal with additional reports from their survey of 74 book publishing executives. (We ran initial excerpts the other week.) McQuivey found that 70 percent of those executives polled “believe that to succeed in the future, they must have a direct consumer relationship”–and 66 percent “will invest in acquiring customer data to help accomplish that” in 2012. Executives themselves are split as to what makes for the […]
