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January 25, 2012By Michael Cader

DBW: Verso Survey Finds Less Price Resistance, More Piracy, and Shift to Tablets

January 25, 2012By Michael Cader

As we reported in advance of DBW, Verso’s survey indicates a continuing rise in ereading resisters, with over half of respondents “not at all likely” to purchase a dedicated reading device. But part of that may be due to the rising attraction of tablets, which were a separate query item. Over 15 percent of people say they already own a tablet–about the same adoption as for ereaders–but here another 21 percent are somewhat to very likely to buy one in the next year (compared to about 15 percent likely ereader buyers). Verso’s Jack McKeown believes that the “picture of the […]

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Filed Under: eNews, eReaders, Pricing

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