President of Disney Publishing Worldwide Russell Hampton opened the afternoon sessions at the Publishers Launch Conference Children’s Publishing Goes Digital on Monday, saying “The digital revolution is about giving readers choice and growing our collective business.” He added, “It is our challenge as publishers to make our offerings accessible to children so that they may read what what they want, when they want, how they want.” Citing a variety of signs of digital growth in Disney’s business lines, Hampton noted that 30 percent of the first week sales and 20 percent of all sales of Rick Riordan’s latest hardcover bestseller […]
