Nook Kids director of business development/content acquisition Kevin O’Connor shared a variety of observations on what’s working well in the Nook Kids store at Monday’s Publishers Launch Conference Children’s Publishing Goes Digital event. “I beg you, beg you, beg you beg you to create audio for your ebooks. It’s so essential for it to sell. The vast majority of what we sell is either interactive or has audio in it. It’s naturally going to sell better.” O’Connor, who was previously in the music business, cited singer/performer Laurie Berkner’s PARTY DAY as among their stronger ebook sellers. “Boy content [is] overperforming” […]
