HarperCollins is selling off teen writing website Inkpop, which it created in 2009, to Figment for an undisclosed sum. The move, the WSJ reports, reflects HarperCollins’ conclusion that “the benefits of marketing its titles to a significantly larger combined audience outweigh the advantages of controlling its own teen writing website.” In three years of operation Inkpop built up a base of approximately 95,000 users, while Figment has more than 115,000 teens using its site, with “non-existent overlap” between the two groups, according to Figment co-founder Jacob Lewis. Figment will assume control of inkpop’s operations, activity, and website as of March […]
