New on the bestseller lists this month is Tucker Max’s third–and according to the author final–book of “fratire,” HILARITY ENSUES. Overlooked so far is that with this new volume Max joins the ranks of successful authors to turn to self-publishing, issuing the book through his own company Blue Heeler Books. (A blue heeler is a type of dog, which Max owns.) Max’s agent Byrd Leavell helped shop the distribution rights, in which Simon & Schuster prevailed over one other contender as the author’s distribution partner, after the author “turned down a huge offer” from another big six house for a […]