Alloy Entertainment has been acquired by Warner Bros. Television Group, purchasing the company from an investor group led by Zelnick Media. Zelnick and their partners took Alloy private in mid-2010 for $126.5 million, with senior management investing in the purchase. So it’s no surprise that Alloy’s top executive Leslie Morgenstern will continue to run the unit. The company is best-known for its television series, including Gossip Girl, The Vampire Diaries, Pretty Little Liars, and The Lying Game–all based on books developed by Alloy, and many already produced and distributed by Warner. The purchase price was not disclosed but a “person familiar” with the […]
