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August 8, 2012By Sarah Weinman

Fifty Shades And Lower Returns Bump Up April AAP Numbers, With eBooks At 19.6 Percent Overall Sales

August 8, 2012By Sarah Weinman

After a flatter overall trade market in March, the AAP numbers for April are the first to reap the benefits of big sales from EL James’ FIFTY SHADES OF GREY TRILOGY, though the numbers have much more to do with cleaner returns (and getting past the Borders bankruptcy) rather than an outright improvement in sales. Net trade sales from reporting publishers totaled $386.4 million for the month, a big $33.8 million ahead of the revised total for April 2011. Net children’s and young adult sales jumped from $97.2 million a year ago to $120.9 million this year. Adult ebook sales […]

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Filed Under: eNews, Sales

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