The theme of Amazon’s Thursday afternoon press conference in Santa Monica was not so much the device particulars as ceo Jeff Bezos’s revised explanation of their goal and purpose: “People don’t want gadgets anymore. They want services. They want services that improve over time.” And “Kindle Fire is a service.” Bezos also explained, “We want to make money when people USE our devices, not when they BUY our devices. That is better alignment.” (Last year’s opening pitch for Kindle Fire was that “what we’re doing is making premium products and offering them at non-premium prices.”) The new mantra translates into […]
