Avon launched a Facebook app, Avon Social Reader, which excerpts up to 20 percent of approximately 30 titles and gives Facebook users the ability to share a given book, once browsed, in their News Feed or timeline. The app doubles as an experiment in DRM-free purchasing, allowing users to click through to buy the selected titles at AllRomance.com (though they can also choose to purchase DRM-enabled versions of the books at other online retailers.) The DRM-free editions will be delivered as secure Adobe ePub files. Avon vp, publisher Liate Stehlik said in a statement the DRM-free experiment was “a publishing […]
