At the Publishers Launch Frankfurt conference on Monday, new Barnes & Noble international executive Patrick Rouvillois emphasized that in their imminent UK launch that they will be focusing on “digital moms” and families, as they have in the US. He was joined by BN executives Theresa Horner and Jim Hilt, who emphasized that the new Microsoft strategic partnership will allow Nook to sell content to customers in many territories and languages around the world through the Windows 8 platform well before they formally launch local stores in other territories. “It removes hurdles to us setting up storefronts,” Horner said. “The Windows […]
