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January 17, 2013By Michael Cader

Kobo’s ABA/Indie Customer Is Very Different

January 17, 2013By Michael Cader

In a DBW presentation, Kobo executive Michael Tamblyn reintroduced Kobo as “the largest ebook company that you may not have heard much about”–since, up until recently, “we have for the most part left the US alone.” Tamblyn noted, “we left our US competitors to club each other bloody while we went to other places” to serve unmet demand and expand markets. With the first results in from their new US efforts in concert with ABA stores, Tamblyn reported some of their early observations–which make a clear case that the “indie store” ebook customer is very different than Kobo’s standard US […]

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Filed Under: ebookstores, eNews

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