In concert with today’s Digital Book World event, Inkling formally announced a program they have had running for some time now, what they call their Content Discovery Platform. A “way for publishers to make digital books more discoverable and profitable,” Inkling is making any books within their format to be fully indexed and searchable via Google, like any other web content. Search engine discovery leads to free samples and a system to purchase small slices of book content at modest prices. The next phase, “the big how-to-get-it-into-our-platform question,” will be addressed in a second announcement next month at TOC. CEO […]