It’s easy to lose perspective when everyone is covering book publishing but there is no common context or compass. This week’s big example is Apple’s iBookstore extension of a merchandising pilot from their stores in Australia, Canada and the UK to the US: a promotional carousel of about 70 self-published books, dubbed Breakout Books. It’s getting home page rotation in the iBookstore for “at least two weeks” and then will be a less prominent standing category. Highlighted on the Smashwords blog, this modest promotion has become national news, as part of coverage of The Revolution. (Most self-published titles in the […]
