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Apple Self-Publishing Promotion Gets Outsized Promotion; Amazon Gets Legal Protection for System that Might Not be Legal

February 6, 2013
By Michael Cader

It’s easy to lose perspective when everyone is covering book publishing but there is no common context or compass. This week’s big example is Apple’s iBookstore extension of a merchandising pilot from their stores in Australia, Canada and the UK to the US: a promotional carousel of about 70 self-published books, dubbed Breakout Books. It’s getting home page rotation in the iBookstore for “at least two weeks” and then will be a less prominent standing category. Highlighted on the Smashwords blog, this modest promotion has become national news, as part of coverage of The Revolution. (Most self-published titles in the […]

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Filed Under: ebookstores, eNews

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