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March 18, 2013By Sarah Weinman

eNews: Sony Ends 20p eBook Promotion in UK; DA VINCI CODE eBook Free for a Week; And More

March 18, 2013By Sarah Weinman

Sony’s 20p discounted price on select ebooks, a promotion that lasted for more than eight months, has ended after the company redesigned its ebookstore. In a statement to the Bookseller Sony said “Discounted 20p pricing is not currently offered on the newly relaunched UK Reader Store. However, pricing is always subject to revision. The duration of our 20p pricing is indicative of our commitment to provide great e-books at exceptionally accessible prices, which is a philosophy we continue to hold.” Now that the steep discount on books such as Yann Martel’s LIFE OF PI and John Lanchester’s CAPITAL (and earlier, […]

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Filed Under: eNews, Higher Ed, Pricing, Web marketing/promotion

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