As reported widely on Thursday–with a full deal report at PublishersMarketplace–the lengthy auction for former Treasury Secretary Timothy Geithner’s book has concluded with Crown winning rights and aiming for a 2014 publication. How much Geithner reveals and how book buyers feel about his record will certainly weigh heavily on the book’s performance when released. In anticipation of the sale, analyst Peter Hildick-Smith at book audience research firm The Codex Group queried a survey panel of just over 5,000 recent book buyers on Geithner’s “Author Equity” for us. (We’ll be featuring some other custom Codex Group research here in the days to come.) […]
