In a new type of library discovery case study, Sourcebooks and OverDrive are working together to offer Michael Malone’s novel FOUR CORNERS OF THE SKY available for free to library patrons in hundreds of countries for 18 days, beginning May 15. They are calling it the “Big Library Read.” The objective is to accumulate data to quantify the effects of library support on sales and discovery in a variety of ways. In particular, Sourcebooks is looking to see if the special promotion drives strong and sustainable checkouts; if that carries over to the author’s other books; and if it results […]
