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Nook Is Back to Making Their Own Color Devices

August 21, 2013
By Michael Cader

In a rather startling conference call with investors on Tuesday, Barnes & Noble’s current ranking executive Michael Huseby executed another turnabout on the company’s strategy for color devices, while blaming others for misunderstanding rather than simply admitting another change in direction. Huseby insisted that when BN said on June 25 that going forward their color devices would be produced by others, “many people interpreted [the] comments incorrectly,” but their statement stated sounded pretty clear: “The company plans to significantly reduce losses in the Nook segment by limiting risks associated with manufacturing. Going forward, the company intends to continue to design […]

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Filed Under: Booksellers, Earnings Reports, eNews, eReaders

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