Retailers of all kinds have been looking for creative ways to stretch the important holiday shopping period since this year’s late Thanksgiving provides the shortest possible span of 26 days until Christmas. (And Hannukah actually begins on Thanksigiving day.) Barnes & Noble has responded by inventing “Discovery Friday” for November 22, “created to serve as the official launch of the holiday shopping season and help customers experience the thrill of discovering the perfect gifts for friends and family.” On that day, “Barnes & Noble’s booksellers will be on the front lines to provide personalized recommendations.” Their stores will also feature a […]
