Macmillan has acquired six-year-old recipe web site Cookstr for an undisclosed sum, in a deal advised by Headwaters MB. Co-founder Will Schwalbe will stay with the site as its leader and takes on the additional role of evp, editorial development and content innovation for Macmillan, acquiring books across the company’s publishing imprints. He will report to global trade coo Andrew Weber. (Cookstr’s director of editorial and partnerships Kara Rota continues to report to Schwalbe.) According to the announcement, Cookstr now attracts over 8 million unique visitors a month. It was founded in 2008 by Schwalbe and Katie Workman, along with Art Chang at Tipping Point […]
