Josh Schanker of fast-growing BookBub presented some data intended to profile “price-sensitive ebook readers” at a BEA panel, based on a random survey of thousands of BookBub members earlier this month. The company “believes BookBub members are representative of bargain readers as a whole.” By their account, bargain ebook buyers are female (84 percent), 45 or older (70 percent); empty-nesters (58 percent); with higher-than-average income (64 percent); who read four or more books a month (59 percent). And most of them buy regularly-priced ebooks (77 percent) as well as discounted ones. Interestingly, their “platform share” is 49 percent Kindle; 26 […]
