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May 27, 2014By Michael Cader

Target Plans eBooks, with Librify

May 27, 2014By Michael Cader

In another BEA-timed announcement, Target plans to pair with start-up Librify to offer some form of ebook club/subscription service, though an “official launch is still several months off,” USA Today reports. As a result, the details are opaque for now, with Target indicating they will reveal more this summer. “The service will be targeted at women, especially young professionals and moms of the coveted Millennial generation.” Target spokeswoman Erica Julkowski says, “We are proud to partner with Librify to offer a differentiated experience, which focuses on social connectivity and book clubs. She adds, “It is a great solution for bringing a […]

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Filed Under: BEA14, Bookstores, ebookstores, eNews

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