Somehow the idea that Amazon is “testing” Kindle Unlimited got inserted into early stories yesterday, and has been repeated through much follow-on coverage. This is not a test, people. A proper test would be a live, actual offer to a selected group of people, or for a clearly limited period of time. We still don’t know whether yesterday’s offering page that went live and then was pulled down was a glitch or an intentional glimpse, but it was not a test. We have reported multiple times, starting in early May, on discussions Amazon has had with publishers about their ebook subscription plans. […]
