Amazon has officially launched a KDP Kids initiative that provides authors access to a Kindle Kids’ Book Creator to help create files for illustrated children’s books “that take advantage of Kindle features like text pop-ups.” The new software is offered as a download for both Mac and PC that Kindle svp Russ Grandinetti says in the release their new tool “makes it easy. In addition to helping authors craft their books, we’re helping customers find them with things like age and grade range filters.” A little more description is posted here.