Scholastic announced Monday that it acquired a minority equity interest in UK-based education learning company Make Believe Ideas. The first co-branded books for children aged 0-5 will be unveiled at the Bologna Book Fair next week, with worldwide release scheduled for fall 2015. Financial terms were not disclosed. “Make Believe Ideas’ focus on early learning and creativity and its engaging product line extends our publishing program and fits seamlessly into our distribution channels at Scholastic,” said evp & president, trade publishing Ellie Berger in the announcement. “With a renewed focus on the importance of reading with babies beginning at birth, […]
