Swedish psychologist Carl-Johan Forssen Ehrlin’s crude-looking self-published picture book The Rabbit Who Wants To Fall Asleep: A New Way Of Getting Children To Sleep finds itself at the top of Amazon‘s bestseller list more than a year-and-a-half after publication. It seems to have caught on in the UK first, drawing media attention that spread to the US and has lifted sales here within the last week. (It’s currently No. 1 on Amazon’s hourly list and No. 30 at Barnes & Noble, but until recently was selling just low single digits per week according to Nielsen Bookscan.) Director of Books and Entertainment […]