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Announcements: PRH Pairs with InstaFreebie, Amazon Gets Permission to Test Drone Functions In UK

July 26, 2016
By Michael Cader

The Random House Publishing Group has joined HarperCollins in working with InstaFreebie to promote pre-publication book excerpts. (Harper acquired The Midlist, a deals email newsletter run by InstaFreebie’s parent company, last October.) InstaFreebie currently reaches approximately 300,000 consumers and delivers excerpts via email, providing optional social DRM — which RHPG is using on their excerpts. As ceo Jason Freeman notes in the release, “Readers who receive advanced access will frequently buy, review, and/or recommend the book.” For RHPG, in addition to the direction promotional value, the relationship is part of their larger initiative to build up their consumer email lists by millions of […]

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Filed Under: Bookstores, eNews, Web marketing/promotion

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