The Random House Publishing Group has joined HarperCollins in working with InstaFreebie to promote pre-publication book excerpts. (Harper acquired The Midlist, a deals email newsletter run by InstaFreebie’s parent company, last October.) InstaFreebie currently reaches approximately 300,000 consumers and delivers excerpts via email, providing optional social DRM — which RHPG is using on their excerpts. As ceo Jason Freeman notes in the release, “Readers who receive advanced access will frequently buy, review, and/or recommend the book.” For RHPG, in addition to the direction promotional value, the relationship is part of their larger initiative to build up their consumer email lists by millions of […]
