A year ago JK Rowling’s representatives were insisting the worst was behind them after reporting a significant annual loss for Pottermore, citing “recording breaking sales in December 2015” — and now the turnaround story is being pitched again. They are “on the path to profitability” for the fiscal year ending March 2017, but as for the just-reported year ending March 2016 (Companies House filings in the UK have a long time lag), they lost money again. Sales did indeed rise significantly, to £15.1 million pounds, but the site still incurred a pre-tax loss of £4.9 million. In the prior year, […]
