Since the early days of online interfaces and quality print-on-demand manufacturing, a number of companies have taken ultimately unsuccessful passes at building a business around user-customized cookbooks. In the wake of Tastebook and many others comes Tasty: The Cookbook — though this latest effort is driven by BuzzFeed, which is aiming the initiative at their substantial audience of 75 million Facebook followers for their Tasty food vertical. As Fast Company notes, “The company claims 50 percent of all Americans see a Tasty video every month—which back of napkin math equates to almost every Facebook user in the country seeing the content over […]
