Nielsen has sold the BookScan service in the US only, along with the related services that comprise Nielsen Book in the US (including PubTrack Digital and the Books & Consumers surveys) to NPD Group, based in Port Washington, Long Island, for undisclosed terms. Those services will comprise the new NPD Book practice group, adding to the company’s data services for over 20 industries. Nielsen Book worldwide svp and managing director Jonathan Stolper will serve as president of NPD Book, and the new owner has offered employment to all of the US-based commercial Nielsen Book employees. As part of the sale, Nielsen […]
