Now that the AAP has provided the final piece of standard industry statistical measures for 2016, we’re ready to share some additional statistical models that try to provide a broader picture of the trade publishing landscape. As has been well covered in the past, all of the core publishing statistics are incomplete in various ways. The AAP’s direct data reports cover only approximately 1,200 publishers, in dollars, with no units; Bookscan measure print unit sales, through major retail outlets, with no dollars, and we don’t know the size of the part of the market they don’t reach; PubTrack Digital tabulates […]
