NPD has sold the Pubnet and PubEasy ordering services, which they acquired from Nielsen as part of the Bookscan group at the end of 2016, to Germany’s MVB Marketing, a subsidiary of the German Publisher and Bookseller Association. The transfer is effective July 1, and the services will comprise a new, New York-based division, MVB US Inc. Ted Hill will serve as general manager. He has been an industry consultant through his THA Consulting. The current technology for the ordering systems is licensed until the end of 2018, after which, the announcement indicates, it will be replaced with MVB’s own platform. […]
