Amazon filed five different arbitration demands against an assortment of people and companies trying “to gain an unfair competitive advantage” within the KDP ecosystem. Two cases allege the creation of “false, misleading, and inauthentic customer reviews for their self-published books sold on Amazon.” Amazon says that, “Despite substantial efforts to stamp out the practice, a small number of bad actors continue to endeavor to use inauthentic reviews to boost their sales.” They also say in their demand that since the start of 2015 they have sued “over 1,000 defendants who offered to post fake reviews in exchange for payment.” The […]