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The Final Pivot: Pronoun to Close, Luebbe Writes Down oolipo

November 7, 2017
By Michael Cader

Macmillan announced online that their digital self-publishing service Pronoun is “winding down” and expected to close by mid-January. The “epilogue” post says, “While many challenges in indie publishing remain unsolved, Macmillan is unable to continue Pronoun’s operation in its current form. Every option was considered before making the very difficult decision to end the business.” Macmillan acquired Pronoun in mid-2016. It was the successor to what began start-up like as Vook in 2009 — first focused on ebooks with embedded videos. Along the path of pivots the company acquired Booklr and Coliloquy, and absorbed what was left of Byliner after it […]

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Filed Under: eNews, Financing/Start-Ups

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