The assets of start-up Optiqly, which launched in public beta recently, have been acquired by Ingram Content Group. Ingram’s ventures unit had been the primary seed investor in Optiqly, and Ingram’s CoreSource had signed on this summer to provide a version of the company’s tools as a subscription service to their large roster of distribution clients. Optiqly is designed to “help interpret dozens of signals and ranking factors that impact sales performance” of books at Amazon, and provides recommendations for optimizing discovery and conversion within the Amazon store. No formal announcement of the deal has been made, but clients were […]
