With celebration in the air ahead of tonight’s National Book Awards ceremony and the first quiet[er] news day in a while, we’re able to take a beat and mark the occasion: This month is the 16th anniversary of PublishersMarketplace.com. (As usual, that means Publishers Lunch on its own is close to 18 years old, though we didn’t know we were “starting something” when it began, so there’s no official birthdate.) We were amused by a recent WSJ article on the hot trend in which “Niche Online Publishers Bank on Subscriptions Over Advertising.” Their contention is that selling subscriptions and memberships […]