As part of a broader “strategic alliance” in both the US and Japan between Walmart and Rakuten, Kobo will provide ebooks, digital audiobooks and ebooks devices to Walmart in the US. The two announced “an exclusive retail alliance that will enable Walmart to begin selling eBooks and audiobooks, as well as offer Rakuten Kobo eReaders, in Walmart stores and online at Walmart.com in the United States starting later this year.” Walmart will be Kobo’s “exclusive mass retail partner for the Kobo brand in the US. Walmart.com will sell Kobo edooks and audiobooks through a Walmart/Kobo co-branded app. Walmart indicates that […]
