The new Amazon Store space at 72 Spring Street in NYC’s Soho — once thought to be a bookstore — introduces a new concept in the company’s physical store portfolio. Opening Thursday, the awkwardly named “Amazon 4-star” is a general merchandise store that sells a bunch of stuff with high Amazon customer reviews, along with the usual selection of Amazon devices. Like their Books stores, Prime members get better prices in store — though now, “digital price tags alongside every product show the Prime price and list price.” Also like the Books stores, this is part of the broader retail […]
