Barnes & Noble is previewing their new “Nobody Knows Books Like We Do” holiday video ads, to be featured on cable TV and movie screens. The general ads are available on their YouTube channel, but they have yet to post what sound like the most interesting spots: A collection of 15-second videos “that celebrate the company’s remarkable 23,000 booksellers who make shopping at Barnes & Noble a one-of-a-kind experience.” CMO Tim Mantel says in the announce, “Our bookstores are cherished community centers where people go to aspire to learn more about the world around them and discover something new. This […]
