Penguin Random House has publicized another one of their retail-focused experiments: Creating customized sets of books for display and sales in a pilot group of West Elm stores, pairing books in categories including art, design, and cooking with the retailer’s products. The project began in the summer, and they are calling attention to a holiday Pop-Up at the West Elm on Manhattan’s Upper West Side (on Broadway, between 62nd and 63, right near the PRH headquarters), which also includes gift, music, and children’s books. In the year ahead that “localized assortment program” will roll out to “a broader set of West Elm […]
