Amazon remains in experimental mode with their physical retail footprint, as the WSJ reported the company will close all 87 of their US pop-up stores, likely by the end of April. A spokesperson confirmed, “After much review, we came to the decision to discontinue our pop-up kiosk program and are instead expanding Amazon Books and Amazon 4-Star, where we provide a more comprehensive customer experience and broader selection.” The extent of that expansion of dedicated Amazon stores remains unclear, however. Though they opened their 19th Amazon Books store in Denver on Tuesday, as we reported in December their have signs […]
