It’s only appropriate that a Book Industry Study Group (BISG) annual meeting Friday that opened with predictions of continuing tight markets for book paper and manufacturing concluded with Kobo (“often thought of as ‘Kobo-Who-We-Wish-Were-Bigger-In-the-US'”) ceo Michael Tamblyn running down six ways to sell more digital product — and retain readers’ attention — with better metadata. His biggest and most important suggestion/ask — which has been a staple of some of my own speeches for years — was, “Add series data. Every damn time.” As Tamblyn noted, series represent a whopping 52 percent of their ebook sales. Yet it is “one […]
