Content platform Hello Sunshine, home of Reese Witherspoon’s wildly successful book club, is considering a subscription box offering. Tech Crunch was the first to notice that a survey sent to Hello Sunshine’s email list April 16 included several box-focused questions. The 43-question survey, appropriately incentivized with a contest to win a book box, asks readers what subscriptions they already receive; what matters most in a subscription, with 12 options that include personalization, saving money, and “a box full of surprises”; and how they prefer to pay for subscriptions. It also asks how social impact affects readers’ buying decisions, one of […]
