Last week the NYT ran a cheerful story on Indigo’s “ascendance” as a store that sells general merchandise to readers, and the opening of the first of a number of hoped-for US stores in New Jersey last year. CEO Heather Reisman is “already scouting locations for a second store near New York” and tells the paper, “We’ve been carving out our own approach to attracting readers.” She added, “We are the new guy,” then added, “Or new woman.” The profile is well deserved and any bookstore chain showing resilience is to be celebrated — but the touting of Indigo’s success […]