We’re back with another fascinating look at the prominent retailer and book club selections for November, along with four weeks of sales data to see how they performed in the marketplace. November gives a somewhat better view of the impact of the new version of Oprah’s Book Club, since this time she picked a book that was already published. (But her promotional linkage is to Apple and all we have available are print sales, not ebook and digital audio sales, so the value of that relationship remains opaque.) Separately, it was National Book Awards month, so we checked to see […]
