Netflix has answered ChooseCo’s complaint in a Vermont Federal Court, denying all claims that it violated trademark law by referencing the company’s Choose Your Own Adventure brand during its movie Bandersnatch. Further, Netflix claims that ChooseCo’s trademark should be cancelled. “Netflix has been and will continue to be damaged if the registrations of Chooseco’s alleged marks are not cancelled,” says the counterclaim, and because the “marks are generic and incapable of source identification…they cannot qualify for trademark protection.” Netflix asserts that Chooseco failed to protect its trademark, resulting in “Choose your own adventure” having become a generic phrase widely used […]