Last week the traditional trade press ran credulous accounts of a persuasion campaign from the Frankfurt Book Fair, touting modest — fully cancelable — plans from primarily German and European exhibitors as a sign that, “Everyone is quite positive about the fair taking place in the autumn and we expect a lot of last-minute bookings.” Maybe not everyone? For many in our core audience, gathering together people from around the world to share the same indoor air face-to-face for three days — with no Covid test or vaccine requirement, and the added downside of the German public attending on Friday […]
