As print sales for 2021 recorded by NPD Bookscan have shown unprecedented strength so far — still up 17 percent year-over-year even with recent moderation — the very top of the list has in contrast been uncharacteristically soft. Big bestsellers have not been pulling the market, even though frontlist in general is up 11 percent for the year, and frontlist adult hardcovers as a group are selling almost 23 percent better year-to-date than the average from the past five years. Up until this week, only three new 2021 releases opened with tracked print sales of over 100,000 units: Dav Pilkey’s […]
