Penguin Random House vp, director, digital strategy and consumer engagement Erika Seyfried, 36, died in Vermont on Sunday. She had been staying at a vacation home with her husband near the Saxtons River and was reported missing after leaving to walk her dog. Penguin Random House said Seyfried, “Established herself as a marketing leader through the innovative digital campaigns she developed for our books. Her reader-centric approach to consumers, her social-media prowess, and her tireless nurturing of our authors earned her reverence throughout our company and our industry. With her forward-looking, inclusive approach to every team and project she led, […]
