The newest deal for Reese’s Book Club and Hello Sunshine will direct fans to purchase recommended titles from the Google Play store. They are pairing with Google Assistant and its universe of smart devices; the verbal instruction, “Hey Google, read with Reese’s Book Club” will be answered with commentary and reviews from Reese Witherspoon and personalized reading recommendations and other features. In its early days Reese’s Book Club struck a very successful exclusive relationship with Audible. As we reported exclusively in February when the club launched its new app and dedicated website, the Audible partnership was ended. Hello Sunshine ceo […]
